As part of an ongoing relationship with Mosaic Sales Solutions, I create both custom and shopped looks for the Brand Ambassadors of their client, Coca-Cola. This includes other brands under the Coke umbrella such as Vitamin Water and Coke Life.
I love working with this company! I've really been given a lot of opportunity to be creative while still working within a commercial landscape. Their Coca-Cola brand campaigns have been really cutting edge so its been a great opportunity to lend my skills to their projects.
The Coca-Cola Carma Event was a launch of the latest product campaign for the company by Mosaic Sales Solutions. It was held in Toronto's Distillery District and featured performances by the Sam Roberts Band and Conrad Sewell.
I was hired to provide wardrobe for the 20+ Brand Ambassadors who were either featured on stages or circulating around the event. This included many custom made items such as Coca-Cola branded bathing suits, a Coca-Cola inspired sequin dress and several other garments. I personally designed and constructed those items for the even. In addition I assembled all the other looks to be Coca-Cola branded through the use of screen printing, custom pins and badges as well as some custom jewelry.
For Vitamin Water at Way Home Festival, I created 18 Brand Ambassador looks for the Vitamin Water Hydration Station. The concept of the booth was to be gas station like filling stations where festival goers could receive free product. I created custom mechanic style looks for the both the male and female Brand Ambassadors.
Coca-Cola Enactus was an exhibit within the Enactus Canada gathering. The conference's focus was on 'shaping generations of entrepreneurial leaders who are passionate about advancing the economic, social and environmental health'. I created 4 Park Ranger style outfits to be used in the Wetlands Coca-Cola cafe. As well I outfitted workers in the cafe to pass out product.
The recent launch of Coke Life had me creating fun elf costumes for the Christmas season. The costumes were branded using the Coke Life colour story of green and white and were used in a campaign in the Whistler ski resorts.